Nike + JD Sports Air force 1 Exhibition
Year: 2023

This project involved the visual identity and spatial design for the Nike x JD Sports AF1 40th Anniversary Exhibition in Times Square, NYC. The core theme, “Full Force,” was developed in collaboration with the creative team to capture the history, essence, and cultural presence of the Air Force 1 within sneaker culture. I oversaw the comprehensive visual experience, translating the "Full Force" concept into high-impact environmental graphics that celebrated the shoe’s cultural impact. The execution included designing the visual assets for the event, encompassing both digital and phyiscal marketing materials and the final in-store spatial installation, ensuring a cohesive brand experience across all digital and physical touchpoints.